A few years back, Under Armour took the sports world by storm! They entered into the athletic clothing arena and overtook their competition. They revolutionized the athletic clothing industry. They were Game Changers! Now, from youth sports teams to professional athletes, the Under Armour X logo can be seen on thousands of people. With coming in to the arena of sports, there is one way to climb to the top…DESTROY YOUR COMPETITION! This is exactly what they did. They had a marketing campaign that was second to none. Their tag line…We must protect this house! They had muscle ripped athletes wearing their product and giving inspirational speeches, pumping up their team and ultimately ending with their famed slogan!
The interesting thing about this marketing campaign was they contracted a NFL player named Eric Ogbogu who had played with the Dallas Cowboys, New York Jets and Cincinnati Bengals at some time. He was not a star player in the NFL. Now, don’t get me wrong…he was in the league! He wasn’t the one that would be in the center of the huddle pumping up his teammates before a game a la Drew Brees, like he did on the commercials. He was a spokesman for the team and actually took a bit of flack from his teammates. On the commercials, he had the appearance of the person that was the team leader.
Some athletes can “talk” a great game and by the Under Armour marketing campaign, you would never know any of those players abilities on the field or their skills. I began to think about this in our relationship with Christ and our service to Him. Over 85% of Americans profess to be Christian. If there is one thing that we can learn from this commercial…one moral to the story, I believe it is this.
NOT EVERYONE WHO TALKS ABOUT HEAVEN BELONGS TO GOD’S KINGDOM.
Matthew 7:21 says, “Not everyone who calls out to me, ‘Lord, Lord!’ will enter the Kingdom of Heaven. Only those who actually do the will of my Father in heaven will enter.”
Now, hold on, this isn’t the Fear Factor…What I am trying to say to you today is that I believe that Jesus is more concerned about your walk with Him than our talk about Him. He wants us to do right, not just say the right words.
The Pharisees would pray these long prayers and do these things to be seen by men. They were all flash. They were concerned about others perception of them. Matthew 15:8 states this,
“These people honor me with their lips, but their hearts are far from me.”
This is an incredible statement that summarized the actions of the Pharisees. I would hate to have that said about me. Your “house” (which is your life) will withstand the storms of life only if you DO what is right instead of just talking about it. What you cannot do is be separated from what you believe. YOU MUST PROTECT YOUR HOUSE!
Where is your heart? Is it close or is it far from God?
What can you do today to make your actions and words align?
What are some steps you can take to protect you and your family’s house?